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The platform is rolling out a updated setting that permits them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the service disclosed that it now features over 1 billion AI videos.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread release. This shift coincides with a surge in AI content, fueled by emerging video-generation tools.

The Broader AI Trend

Recent reports that almost 10% of the quickest rising content creators on a competing service exclusively feature content made by AI. A considerable share of this material is deemed low-quality AI content, a term for substandard, mass-produced content that is frequently absurd or surreal.

“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we aim to offer the community the option to see more or less of that, depending on their own preferences,” stated a company executive.

AI on the Platform

TikTok announced that there are presently 1.3bn videos on its service identified as AI-generated. Overall, more than 100 mn media items are submitted to the app every day, making AI-generated material a limited percentage of its total content library.

How to Adjust Settings

Members will be capable of decrease or raise the level of artificial media they see by using the “manage topic” option in the app and choosing “AI-generated content”. Additional categories that can already be modified under the filter cover news, style, beauty, and choreography.

Platform Guidelines

TikTok’s rules require creators to label convincing AI-made content, and it bans harmful fake videos of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.

In addition, the platform will henceforth add an artificially created tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This step is aimed to deter users from trying to bypass the tagging system.

Responsible AI Funding

TikTok is furthermore introducing a two million dollar educational fund for specialists and organizations to develop educational content about ethical AI use. This program will benefit educational bodies dedicated to teaching coding and technology.

Platform Protection

The video-sharing app has supported its content review process, during controversy over proposals to lay off numerous safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.

A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. The platform announced a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to the use of its automated systems.

“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”